Illuminating nemories at Rockefeller Center

Capturing the glow of the iconic Rockefeller Tree with GoPhoto

Rockefeller Center, a landmark destination in New York City, is famous for its dazzling holiday decorations and the iconic Christmas tree that draws visitors from around the world. Facing the challenge of capturing high-quality photos at night with the radiant tree lights, Rockefeller Center teamed up with GoPhoto to revolutionize their holiday photo offerings.

Integration and innovation

Rockefeller Center embarked on a new venture by implementing GoPhoto’s advanced photo solutions, designed specifically to tackle the complexities of nighttime photography in vibrant, illuminated settings. The collaboration aimed to enhance visitor experiences by providing professionally captured memories of their visit, significantly boosting souvenir photo revenues during the holiday season.

Tailored photographic solutions

GoPhoto introduced AI enhancement technology to ensure that each photo captured the full splendor of the Rockefeller tree’s lights. This technology balanced illumination and clarity to produce stunning visuals that visitors were eager to take home. Alongside these technical innovations, GoPhoto provided Rockefeller Center with branded photo products, allowing visitors to customize their memories with exclusive holiday-themed frames and keepsakes. Additionally, the setup included high-grade DSLR cameras and mobile photography kits, ensuring top-quality image capture both at fixed points and throughout the venue.

Lasting impressions

The implementation of GoPhoto’s tailored solutions at Rockefeller Center not only met the challenge of nighttime photography but also created a significant new revenue stream through the sale of photo products. The AI-enhanced images became instant keepsakes, cherished by visitors and shared widely, amplifying the festive spirit online and attracting more visitors to the experience.